When visitors from Sydney's Northern Beaches started appearing in Hi-Grade Meats asking about the provenance of his beef and lamb, owner Cameron Cassell began to wonder just what was going on.
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Turns out that his humble butcher shop had become one of the top five things to do in regional NSW.
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"I don't even know where that list came from or how we got to appear on it, but it's made a huge difference," he said.
The importance of social media in business, and how to best utilise Google search, were all covered during a one-day marketing workshop organised by Blayney council and BizHQ on Tuesday.
Participants discovered how to create a website, post effectively on social media and how to advertise on Google.
Mark Logan
Started working in newspapers in the 1990's in the darkroom of the Pastoral Times in Deniliquin before moving to Millthorpe in 2003. Soon after arriving I started as a photographer at the CWD. Now a journalist at the Blayney Chronicle.
Started working in newspapers in the 1990's in the darkroom of the Pastoral Times in Deniliquin before moving to Millthorpe in 2003. Soon after arriving I started as a photographer at the CWD. Now a journalist at the Blayney Chronicle.
