Forget Messina, the Aussie classic ice cream, Golden Gaytime, just got supersized.
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After a comedic social media campaign concocted by an advertising professional, Streets Ice Cream has launched a 1.25L tub version.
The Golden Gaytime Icecream Tub Project Facebook page was launched by a Sydney ad man, Jesse James McElroy, a TV commercial director at Rabbit Content.
The company's co-executive producer Alex Hay says Gaytime maker Streets is not a current client and the 'Tub' campaign was a private project of McElroy's.
To celebrate the tripling of the fan club... I your commander in chief have posed in festivity and remembrance with a...Posted by Golden Gaytime Icecream Tub Project on Thursday, July 2, 2015
The mission statement of the campaign was to: "Force Streets to make an Icecream Tub of 1L/2L Golden Gaytime (They would also need to make sure the biscuits hold up using... science or magic)"
In several short weeks, after posts of deep-fried Gaytimes and the awkward reality of consuming the desired number of Gaytimes in paddle pop form, the page has amassed more than 3000 followers, they have achieved their wish.
"Everybody shut the f--- up ... We did it ... Well actually I did most of it ... After writing my letter ... THEY RELEASED IT (only in 1.25 litre ... I guess that will have to do ... For now)," the administrators wrote in a post on Sunday night.
The post had more than 48,000 likes and close to 20,000 comments at 4pm AEST on Monday.
People, it appears, are a hell of a lot more excited about this iconic recreation (Gaytime first launched in 1959) than the recent limp Coke Life launch.
"I can't believe it. Lief [sic] complete," wrote one fan.
"The diet is over," wrote a plethora of others.
"Oh my god my dreams have been answered!!!" frothed another.
Everybody shut the fuck up... We did it... Well actually I did most of it... After writing my letter... THEY RELEASED IT (only in 1.25 litre... I guess that will have to do... For now)Posted by Golden Gaytime Icecream Tub Project on Saturday, August 1, 2015
"We have managed to fit Golden Gaytime into a tub with Golden Gaytime classic and two other new flavours," a spokesperson for Streets told News.com.au of the new $6.99 tubs.
"Each is a perfect union of vanilla, Gaytime biscuit crumbs and that unique Gaytime flavour. Grab a spoon and treat your tastebuds to this match made in dessert heaven."
Let the Gaytimes roll.
Fairfax Media