A colourful new website designed to entice visitors to the Blayney Shire has been rolled-out this month but potential tourists might be hard-pressed to know the town or its villages even exist.
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While the website offers visitors a 'welcome to the village Shire' and outline of local accommodation, food and wine establishments, events, activities and villages, a new Destination NSW magazine, also released this month, could leave tourists thinking that once your turn left at Bathurst, the next place to stop is Cowra.
That's because the 40-page glossy Your Guide to Regional NSW October 2014 - April 2015 inserted into select newspapers across Australia and New Zealand contained a map of the state (pictured) that had no room for Blayney.
Bathurst and Cowra were there, Orange too and so was Oberon, but no Blayney, making it the second Destination NSW magazine map in a row that has excluded the town.
It wasn't the only oversight, a page devoted entirely to the central west made no mention of the Blayney Shire.
Millthorpe's Tonic Restaurant helped fly the flag for the Shire with a blurb on the food and wine trails page, but it was placed underneath a sub-head worded 'While you're in Orange...'.
The Carcoar Cup also managed to make it in the event highlights listing page.
Even if tourists do make it to the Blayney Shire, the flash new website is in stark contrast to the flags attached to the streetlights lining the main street.