Move over wind turbines - your days of being front and centre of the Blayney Shire are over.
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The Shire's existing curved-triangular logo that featured a distinct landscape theme with three wind turbines later added just isn't cutting it these days - it's tired, outdated and just not progressive enough.
Those words were part of the terminology used by councillors when discussing the topic of "a recognised brand for the Blayney Shire" at last week's council meeting.
A push by Council to have "a single, uniting 'message' that was both consistent with and symbolised the character of the Blayney Shire" had no place for any wind turbines, or water, or rolling hills, it seems.
Instead, a new logo featuring five different houses/buildings was created reflecting the message 'Blayney - the Village Shire'.
"I think it's fantastic work," Cr David Somervaille said.
"The old logo was tired and outdated."
Cr Kevin Radburn was also in support.
"I'm very much behind the new logo. I think the community will love it," he said.
"I like the idea of the Village Shire."
Cr Allan Ewin also agreed. "It certainly does encompass that we are a Shire of villages," he said.
"The Blayney Shire's respect comes from all our villages.
"It's a great step forward for tourism and the Blayney Shire in general."
Cr Shane Oates: "For marketing and tourism purposes we need something modern to attract people to the Shire. I think it's great".
And from the Mayor, Cr Scott Ferguson: "I absolutely love it".
"I think it's so innovative and modern," he said.
"Tourism is a major economic driver, even in our small Shire.
"It's fresh, it's new [and shows] tourism is taken very seriously by this Council.
"I'm very proud of how far we've enhanced tourism in our Shire.
"Tim Weeks [Council's Economic Development and Tourism Officer] has done a fantastic job."
But not all councillors were convinced.
"I don't particularly like the new logo. Where did it come from? What advantages does it have over the current logo?" asked Cr David Kingham.
"I think the existing logo embodies the Blayney Shire. I want to know how [this issue] got on the agenda paper."
Cr Geoff Braddon was also not taken with the new design.
"I can't see what's wrong with the one now. How often [are we going to change logos], how much is it going to cost?" he asked.
"We need to get more shops in the main street and a logo is not going to do that."
Council said the cost associated with the development of the new brands was $935 and production of the artwork for new stationery and style guides was $1,182.